Journey to success

Raised in a small, South African mining town, by the age of 21 Helanie had set out on her own in Johannesburg, learned the ropes of the big city, and purchased the business that hired her. She began training actors and presenters for TV commercials and films. She also trained executives how to act more agreeably in public, behind a microphone, and in interviews. It was then she saw how leaders obsessed with rank and politics could hold back organizations from success. She soon realized that to achieve success, some leaders needed more than surface improvements in the way they interact with stakeholders and employees.

Growing Align4Profit with innovative ideas

To stay competitive, Align4Profit embraces innovation. When it comes to trying out new ideas, the team is not afraid to grab new opportunities. Progressing with the agile and flexible approach, they try out different ideas.
“Our vision drives us to involve the younger generation in crafting leadership for the future,” Helanie says, “incorporating lessons learned from the pandemic, and helping leaders understand and instill what it takes for people to perform at their best.”
“Learning and development is a crowded space,” Helanie realizes. “We set our differentiation based on behavioral science. Our habit-building technology provides a data-based approach to training and development. These insights are unique in helping HR and executives make sound decisions regarding people and culture.”